Last updated: September 2026

MS Laser respects the privacy of its website users and is committed to protecting the personal data provided to it.

This Privacy Policy explains how personal data processed through the MS Laser website is collected, used, stored, shared and protected.

The processing of personal data is carried out in accordance with Regulation (EU) 2016/679, the General Data Protection Regulation, hereinafter referred to as the GDPR, Law No. 58/2019 of 8 August, Law No. 41/2004 of 18 August, as currently amended, and all other applicable legislation concerning the protection of personal data and privacy in electronic communications.

1. Data Controller

The data controller responsible for the processing of personal data collected through this website is:

M S LASER TECHNOLOGY, UNIPESSOAL LDA

Trading name: MS Laser

Tax Identification Number: 519477294

Address: Quinta do Moinho s/n, 6200-501 Aldeia do Souto, Castelo Branco, Portugal

Email: michel@ms-laser.tech

Website: ms-laser.tech

For any questions regarding the processing of your personal data or the exercise of your rights, you may contact MS Laser using the email address indicated above.

2. Personal Data Collected

MS Laser may collect personal data when users complete and submit one of the forms available on the website.

Depending on the form used and the information voluntarily provided by the user, the following data may be collected:

• Name

• Email address

• Telephone number

• Information included in the submitted message

• Photographs submitted by the user

Photographs are intended to allow MS Laser to view and assess surfaces, parts, objects or other items regarding which the user wishes to obtain information, request an assessment or obtain a quotation for the services provided.

Users should avoid providing personal information that is not necessary for the purpose of their request.

The website may also collect certain technical data and information relating to the use of and interaction with the website through cookies and similar technologies, depending on the consent choices made by the user.

This information may include, in particular:

• IP address

• Device type

• Operating system

• Browser type and version

• Pages visited

• Date and time of visits

• Source of the visit

• Interactions carried out on the website

• Identifiers associated with cookies or similar technologies

3. Purposes of Processing

Personal data provided directly through the forms may be processed for:

• Responding to contact requests or requests for information

• Assessing and responding to quotation requests

• Assessing surfaces, parts or objects shown in photographs submitted by the user

• Providing information about the services offered by MS Laser

• Providing information about equipment marketed by MS Laser

• Making any contact necessary to follow up on the user's request

Data collected through cookies and similar technologies may, subject to the user's consent where legally required, be processed for:

• Analyse website usage and performance

• Compile usage statistics

• Measure the performance of advertising campaigns

• Identify certain actions carried out on the website

• Understand users’ interactions with campaigns and advertisements

• Optimise advertising campaigns

• Support the personalisation and display of advertising through the respective providers’ platforms

The data provided through the forms is not used by MS Laser to send newsletters or unsolicited direct marketing communications.

4. Legal Basis for Processing

MS Laser only processes personal data where there is an appropriate legal basis for such processing.

The processing of data necessary to respond to requests for quotations, requests for information about equipment or other requests relating to a potential contract may be based on the need to take pre-contractual steps at the request of the data subject, pursuant to Article 6(1)(b) of the GDPR.

For other contact requests or requests for information, processing may be based on MS Laser's legitimate interest in receiving, responding to and managing communications voluntarily addressed to the company in connection with its business activities, pursuant to Article 6(1)(f) of the GDPR, provided that such interests are not overridden by the interests, rights or fundamental freedoms of the data subject.

The processing associated with cookies and similar technologies used for statistical, measurement, marketing, advertising or other purposes that legally require consent is based on the user's consent, pursuant to Article 6(1)(a) of the GDPR and the applicable legislation on electronic communications.

Where certain processing depends on the user's consent, the user may refuse to give consent or withdraw it at any time.

The withdrawal of consent does not affect the lawfulness of processing carried out prior to its withdrawal on the basis of that consent.

5. Mandatory Data

Fields identified as mandatory in the forms correspond to information considered necessary for MS Laser to receive, assess and respond to the request submitted.

If the user does not provide the data marked as mandatory, it may not be possible to submit the form or process the corresponding request.

Submitting photographs is optional unless expressly stated otherwise in the relevant form.

6. Photographs Submitted by Users

The website forms may allow users to voluntarily submit photographs to assist in assessing their request.

These images will be used to understand the work required, assess the relevant surface, part or object and, where applicable, provide information or prepare a quotation.

Users should avoid including identifiable individuals, documents, vehicle registration plates, addresses or other elements containing personal data that is not necessary for the intended assessment.

Where a photograph contains personal data relating to third parties, the user must ensure that they have a lawful basis for providing such information to MS Laser.

7. Data Retention

Personal data collected through the forms will be retained only for the period necessary to respond to and follow up on the request submitted, provide the requested information, assess the work or prepare and follow up on a quotation.

When the data is no longer required for these purposes, it will be deleted, unless its retention is necessary to comply with a legal obligation, for the establishment, exercise or defence of legal claims, or for another purpose permitted by law.

Where the contact results in a commercial or contractual relationship, the data required to manage that relationship may subsequently be processed and retained for the periods required or permitted under applicable legislation.

With regard to data collected through cookies and similar technologies, the respective retention periods may vary depending on the service, provider and technology used.

Detailed information regarding the duration of the cookies and technologies used should be consulted in the Cookie Policy available on the website.

8. Storage of Requests

Requests submitted through the forms are sent to MS Laser by email and may also be stored in the website's back office through the system used to manage the forms.

Access to this information should be limited to individuals who require the data to respond to or manage the relevant requests and, where strictly necessary, to technical service providers involved in the operation or maintenance of the website.

9. Prestadores de serviços e destinatários dos dados

MS Laser may use external service providers to ensure the operation, hosting, maintenance and management of the website.

Where these service providers process personal data on behalf of MS Laser, they must process such information in accordance with MS Laser’s instructions and the applicable obligations regarding the protection, confidentiality and security of personal data.

The agency responsible for managing and maintaining the website does not use personal data submitted by users for its own purposes and does not maintain a separate database containing such information.

For certain analysis, measurement, security, external functionality and advertising purposes, certain information may also be transmitted to technology providers, namely Google and Meta, in accordance with the functionalities used, the consent choices made by the user and the terms applicable to each service.

MS Laser does not sell personal data to third parties.

10. Google Analytics 4

The website uses Google Analytics 4, a service provided by Google, to obtain statistical information about website usage and understand its performance.

Through this service, information may be collected regarding how users interact with the website, including pages visited, duration of visits, traffic source, device used and other technical or statistical information.

Google Analytics 4 should only be activated after obtaining the user’s consent for the corresponding category of cookies or technologies, where such consent is legally required.

The user may refuse these cookies or subsequently withdraw their consent through the consent management options available on the website.

Detailed information regarding the cookies used, their respective purposes and retention periods can be found in the Cookie Policy.

11. Meta Pixel

The website uses the Meta Pixel, a technology provided by Meta Platforms Ireland Limited, associated with the Facebook and Instagram platforms.

The Meta Pixel is used to measure website usage, evaluate the performance of advertising campaigns and understand certain actions taken by users after viewing or interacting with MS Laser advertisements on Meta platforms.

Through the Meta Pixel, information related to website usage may be collected or transmitted to Meta, including, depending on the configuration and functionalities used:

• Pages and URL addresses visited

• Date and time of the visit or performance of a specific action

• Technical information related to the device and browser

• IP address

• Identifiers associated with Meta cookies or technologies, where available

• Information regarding the source of the visit

• Interactions or events carried out on the website that have been configured for measurement

This information may be used to measure conversions, compile statistics on campaign performance, understand the effectiveness of advertisements and optimise advertising campaigns.

Meta may also process the information received through its technologies in accordance with its respective policies, including for purposes related to measurement, personalisation and advertising.

The Meta Pixel should only be activated after the user has given consent for the corresponding category of marketing and advertising cookies or technologies.

The user may refuse the use of the Meta Pixel or subsequently withdraw their consent through the consent management mechanism available on the website.

Meta may process the information received in accordance with its own terms, privacy policies and conditions applicable to its business technologies.

12. Google Search Console

MS Laser uses Google Search Console to monitor the technical performance and presence of the website in Google search results.

This tool allows MS Laser to analyse information related to website indexing, technical errors, search queries, performance in search results and other data related to the website’s visibility on Google.

Google Search Console is not used by MS Laser to directly identify individual website visitors.

13. Google reCAPTCHA

The website uses Google reCAPTCHA as a measure to protect forms against spam, misuse and automated submissions.

The use of this service may involve the processing by Google of certain technical information related to the user’s device, browser, IP address and interaction with the website.

The use of Google reCAPTCHA must comply with the applicable rules regarding data protection and the storage of or access to information on the user’s device.

Where the use of cookies or other technologies by the service is legally subject to consent, its operation must respect the choices made by the user through the consent management mechanism.

14. Google Maps

The website integrates features provided through Google Maps to display maps and location information.

Loading this content may involve the communication of certain technical information to Google, including the user's IP address and information relating to the device or browser used.

Whenever the operation of these functionalities involves cookies or other technologies whose storage or access is subject to consent, their loading must respect the choices made by the user through the consent management platform.

15. Cookies and similar technologies

The website uses cookies and similar technologies necessary for its operation and may use, subject to the user’s consent where legally required, other technologies for statistical, measurement, marketing, advertising or external functionality purposes.

The services and technologies used may include, in particular:

• Google Analytics 4

• Meta Pixel

• Google reCAPTCHA

• Google Maps

Cookies and technologies that are not strictly necessary for the operation of the website should only be activated after obtaining the user’s consent where such consent is legally required.

Consent preferences are managed through Complianz.

The user may accept, reject or manage the different categories of cookies through the consent mechanism available on the website.

The user may subsequently change or withdraw their choices through the mechanism provided for managing cookie preferences.

Rejecting cookies that are not necessary should not prevent access to the website’s essential functionalities, although certain external functionalities may not be available where they depend on such technologies.

Detailed information about the cookies and technologies used, their providers, purposes and retention periods can be found in the Cookie Policy available on the website.

16. Consent for cookies

Whenever consent is required for the use of a particular technology, it should only be activated after the user has made a choice through the consent management mechanism.

Consent may be given in relation to the categories presented in the cookie banner or panel.

The user must be able to reject non-essential technologies and must be able to withdraw or change their consent at a later stage through an accessible mechanism on the website.

The withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.

17. International data transfers

The use of certain technology providers, namely services provided by Google and Meta, may involve the processing of or access to personal data from countries located outside the European Economic Area.

Where an international transfer of personal data takes place, it must be carried out under a legal mechanism provided for in the GDPR.

Depending on the provider, the destination country and the conditions applicable to the service used, these mechanisms may include an adequacy decision adopted by the European Commission or appropriate safeguards, namely standard contractual clauses approved by the European Commission.

The specific conditions applicable to the processing and transfers carried out by each provider depend on the service used and the respective policies, contractual terms and data protection mechanisms in force.

18. Security and confidentiality

MS Laser adopts appropriate technical and organisational measures designed to protect personal data against destruction, loss, alteration, unauthorised disclosure or access and against other forms of unlawful processing.

Access to personal data should be limited to individuals and service providers who genuinely require such information for the purposes described in this Privacy Policy.

Service providers with access to personal data must be subject to the applicable confidentiality, security and data protection obligations.

Despite the measures implemented, no system for transmitting or storing information over the Internet can guarantee an absolute level of security.

19. Profiling and automated decision-making

Os dados pessoais fornecidos diretamente pelo utilizador através dos formulários do website não são utilizados pela MS Laser para tomar decisões exclusivamente automatizadas que produzam efeitos jurídicos ou afetem significativamente o titular dos dados de forma similar.

Subject to the user’s consent, certain marketing and advertising technologies, namely the Meta Pixel, may collect information related to browsing and interaction with the website.

This information may be used by Meta within its own services for purposes that may include measurement, analysis, personalisation, optimisation and the display of advertising, in accordance with the policies, functionalities and settings applicable to Meta services.

MS Laser may use the statistical or performance data made available through these tools to analyse and optimise its advertising campaigns.

The user may refuse the use of these technologies or subsequently withdraw their consent through the consent management mechanism available on the website.

MS Laser does not use the data provided directly through the forms to make solely automated decisions that produce legal effects or similarly significant effects on the user.

20. Rights of data subjects

Under applicable legislation and depending on the circumstances and legal basis for processing, data subjects may exercise the following rights:

• Right of access to their personal data

• Right to rectification of inaccurate or incomplete data

• Right to erasure, where applicable

• Right to restriction of processing, where applicable

• Right to object to processing, where applicable

• Right to data portability, where applicable

• Right to withdraw consent at any time in relation to processing based on consent

• Right to obtain information about the processing carried out under the terms provided for in the applicable legislation

Where processing is based on MS Laser’s legitimate interest, the data subject may exercise their right to object under the terms provided for in the GDPR.

To exercise these rights, data subjects may contact MS Laser at:

[michel@ms-laser.tech](mailto:michel@ms-laser.tech)

MS Laser may request additional information where necessary to confirm the identity of the person making the request and to protect personal data against unauthorised access.

Os pedidos serão tratados sem demora injustificada e, em regra, no prazo máximo de um mês após a sua receção.

Este prazo poderá ser prorrogado por mais dois meses quando tal seja necessário, tendo em consideração a complexidade e o número de pedidos.

In such cases, the data subject will be informed of the extension and the reasons for it within the applicable legal time limit.

The exercise of these rights is generally free of charge, without prejudice to the circumstances provided for by applicable legislation in relation to manifestly unfounded or excessive requests.

21. Right to lodge a complaint

Without prejudice to any other administrative or judicial remedy, data subjects have the right to lodge a complaint with the competent supervisory authority if they consider that the processing of their personal data infringes applicable data protection legislation.

In Portugal, the competent supervisory authority is:

National Data Protection Commission

Av. D. Carlos I, 134, 1.º

1200-651 Lisboa

Portugal

The data subject may consult the contact details and procedures provided by the National Data Protection Commission through its website.

22. Data relating to minors

The website is not specifically directed at minors and MS Laser does not intend to knowingly collect personal data relating to minors through the forms provided.

If MS Laser becomes aware that personal data relating to a minor has been provided without an appropriate legal basis, it will take appropriate measures according to the circumstances and applicable legal obligations.

23. Third-party websites and services

The website may contain links, content or functionalities from third-party websites and services.

MS Laser does not control the privacy practices of external websites and is not responsible for their respective policies or data processing carried out independently by those entities.

The user should consult the privacy policies of the respective providers or websites before providing personal information or using their services.

24. Changes to this Privacy Policy

MS Laser may update this Privacy Policy whenever necessary to reflect changes in the processing carried out through the website, the functionalities implemented, the services and providers used or the applicable legislation.

The most recent version of the Privacy Policy will be made available on this website, together with the date of its latest update.

Whenever the changes are relevant to users’ rights or to the processing of their personal data, MS Laser will, where applicable, take the necessary measures to provide appropriate information or obtain new consent.